Brittany works as a campus ambassador for Rock Star Beverages and often wears product logo apparel and encourages her friends to purchase the product. She also uses chalk to write the company website on campus sidewalks and occasionally writes messages on whiteboards in the classrooms. This activity is known as _______ marketing.

Question

Quizplus · Accepted Answer

Brittany's activities are creating word-of-mouth excitement and awareness about the product, which is characteristic of buzz marketing.

Brittany Works as a Campus Ambassador for Rock Star Beverages