The Coffee Hound Is a Specialty Coffee Cafe That Roasts

The Coffee Hound is a specialty coffee cafe that roasts its own beans and specializes on pour-over coffee drinks. The Coffee Hound hopes to increase its sales of whole and ground beans and offers free samples of flavored coffees daily. The primary objective of offering free samples is to

A) encourage product trial.
B) create awareness.
C) stimulate demand.
D) retain loyal customers.