Katie was watching TV late one night and was surprised to see a promotional program for the Sleep Number bed. She had heard of the mattress before and watched a few minutes of the program to learn more. The program mentioned a 60-night full refund and encouraged viewers to contact a toll-free number or place an order via the company's website. What type of promotional activity is the Sleep Number mattress company using?

Question

Quizplus · Accepted Answer

The promotional program encourages direct contact through a toll-free number or website, which is characteristic of direct marketing.

Katie Was Watching TV Late One Night and Was Surprised