Which of the following statements is TRUE regarding humorous advertising appeals?
A) Humorous messages attempt to create a positive mood related to a firm's goods or services.
B) Humorous messages are more effective since consumers remember the humor and the brand or product.
C) Humorous messages are more long lasting than other types of advertising appeals.
D) Humorous messages are universally popular since all consumers have similar responses to humor.
Correct Answer:
Verified
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Q135: Humorous advertising appeals typically are very effective
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