The combination of the retailing mix -- merchandise strategy, customer service standards, pricing guidelines, target market analysis, promotion goals, location/distribution decisions, and store atmosphere -- creates a retailer's ________.

Question

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The combination of the retailing mix elements creates a retailer's image, as it encompasses how the retailer is perceived by consumers in terms of merchandise, service, pricing, and overall shopping experience.

The Combination of the Retailing Mix -- Merchandise Strategy, Customer