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Fastenal Was One of the First Business-To-Business Suppliers to Offer

Question 50

Multiple Choice

Fastenal was one of the first business-to-business suppliers to offer vending machines or kiosks in manufacturing facilities to enable their customers' employees to "purchase" supplies such as gloves and safety equipment including goggles, ear protection, and masks. This innovation enabled the customers to track their purchases and hold employees accountable for using supplies. This is an example of:


A) automatic merchandising.
B) telemarketing.
C) direct-response retailing.
D) direct mail.

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