Some grocery stores, like Wegmans and Fred Meyer, now offer pickup and even delivery of groceries to your home. The grocery stores typically charge a small fee for this service. This reflects the _____ component of retail strategy.

Question

Quizplus · Accepted Answer

The service of pickup and delivery of groceries to your home is an aspect of customer service, as it enhances convenience for the customer.

Some Grocery Stores, Like Wegmans and Fred Meyer, Now Offer