REI stores feature climbing walls, mountain bike test tracks, and Gore-Tex rain rooms for trying out Gore-Tex rainwear. These features are part of REI's:

Question

Quizplus · Accepted Answer

Store atmospherics refer to the physical elements in a store's design that appeal to consumers' emotions and encourage buying. The inclusion of climbing walls, mountain bike test tracks, and Gore-Tex rain rooms in REI stores enhances the shopping experience by allowing customers to test products in environments that simulate real-world use, thus contributing to the store's atmosphere.

REI Stores Feature Climbing Walls, Mountain Bike Test Tracks, and Gore-Tex