Conflicts resulting from disagreements among channel members at the same level, such as two or more wholesalers or two or more retailers, or among marketing intermediaries of the same type are called _____ conflicts.
A) exclusive
B) vertical
C) horizontal
D) cross-channel

Question

Quizplus · Accepted Answer

Horizontal conflicts occur among companies at the same level in a distribution channel, such as between two retailers or two wholesalers.

Conflicts Resulting from Disagreements Among Channel Members at the Same