When the same branded product is carried in competing retail pharmacies, discount houses, department stores, and convenience stores, the marketing channel conflict that can result is referred to as:
A) cross-channel conflict.
B) vertical conflict.
C) exclusive conflict.
D) horizontal conflict.

Question

Quizplus · Accepted Answer

Horizontal conflict occurs when organizations at the same level of the marketing channel, such as competing retail pharmacies, department stores, and convenience stores, are in disagreement or competition, often due to carrying the same branded products.

When the Same Branded Product Is Carried in Competing Retail