Your first exposure to channel conflict came when you decided to offer your handmade soap through your own website in addition to the skin care boutiques that carry it. The retailers lost no time complaining to your sales representatives. You were involved in ________conflict.
A) Vertical
B) Horizontal
C) Gray market
D) Legal
E) Positioning

Question

​Your first exposure to channel conflict came when you decided to offer your handmade soap through your own website in addition to the skin care boutiques that carry it. The retailers lost no time complaining to your sales representatives. You were involved in ________conflict.
A) ​Vertical
B) ​Horizontal
C) ​Gray market
D) ​Legal
E) ​Positioning

Quizplus · Accepted Answer

Vertical conflict occurs between different levels within a distribution channel, such as between a manufacturer and its retailers, as described in the scenario.

​Your First Exposure to Channel Conflict Came When You Decided

Your First Exposure to Channel Conflict Came When You Decided