Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing? Select the best answer from the choices below.
A) horizontal conflict
B) dual conflict
C) marketing channel conflict
D) gray market conflict
E) vertical conflict

Question

Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing? Select the best answer from the choices below.​
A) ​horizontal conflict
B) ​dual conflict
C) ​marketing channel conflict
D) ​gray market conflict
E) ​vertical conflict

Quizplus · Accepted Answer

Jesse is experiencing a gray market conflict, which occurs when products are sold through unauthorized channels, competing against the original products in the market. This can happen when trademarked goods are sold outside of the official distribution channels, often at lower prices, which is what Jesse is facing with his children's toys.

Jesse Would Never Have Thought That His Own Trademarked Children's