Frito Lay is owned by Pepsi and has a variety of billion dollar brands such as Doritos, Cheetos, Lays, and Ruffles. These famous snack brands are available in a wide variety of sizes at almost every store location and vending center - from gas stations, to dollar stores, grocery stores, drug stores and super centers. Which level of distribution intensity does Frito Lay utilize?
A) Intensive
B) Exclusive
C) Selective
D) Cooperative

Question

Quizplus · Accepted Answer

Frito Lay uses an intensive distribution strategy, aiming to place its products in as many outlets as possible. This is evident from the wide availability of its snack brands across various types of stores and locations.

Frito Lay Is Owned by Pepsi and Has a Variety