Bremer Jewelry has two locations in Illinois within 60 miles of each other and is the only jewelry store to carry the Hearts on Fire diamond jewelry line. Bremer has negotiated with Hearts on Fire to be the only retailer within a 150-mile radius of both store locations and believes that this arrangement provides a competitive advantage to the store. What type of distribution does Bremer Jewelry have with Hearts on Fire?

Question

Quizplus · Accepted Answer

Exclusive distribution is when a supplier agrees to provide a product or products only to a single retailer, thereby giving that retailer exclusive rights within a specified area. In this case, Bremer Jewelry has negotiated to be the only retailer within a 150-mile radius of both its locations to carry the Hearts on Fire diamond jewelry line, fitting the definition of exclusive distribution.

Bremer Jewelry Has Two Locations in Illinois Within 60 Miles