You're the marketing director for a new wrinkle-reducing skincare product manufacturer. Your moderately priced skincare products are quite different from others on the market, and you'd like to make personal contact with your target market - women over 40 - so you can demonstrate the use and benefits of your product. Which distribution channel makes the most sense for your objectives?
A) Dual distribution, involving in-home sales demonstrations plus drugstore sales
B) A marketing intermediary, specifically drugstores and grocery stores
C) A direct channel based strictly on in-home sales demonstrations and order-taking
D) A direct channel involving in-home, informercial, and online sales demonstrations and order-taking
Correct Answer:
Verified
Q103: Oh, no! The place where you've been
Q104: The CEO of your company, Blue Ribbon
Q105: Which of the following components in the
Q106: Technology is being utilized by retail operations
Q107: You're proud to be a marketer for
Q109: You've just landed a new job as
Q110: As the marketing director for a tablet
Q111: You're responsible for keeping track of inventory
Q112: Water is an essential element for human
Q113: Describe the three important functions of intermediaries
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents