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You're the Marketing Director for a New Wrinkle-Reducing Skincare Product

Question 108

Multiple Choice

You're the marketing director for a new wrinkle-reducing skincare product manufacturer. Your moderately priced skincare products are quite different from others on the market, and you'd like to make personal contact with your target market - women over 40 - so you can demonstrate the use and benefits of your product. Which distribution channel makes the most sense for your objectives?


A) Dual distribution, involving in-home sales demonstrations plus drugstore sales
B) A marketing intermediary, specifically drugstores and grocery stores
C) A direct channel based strictly on in-home sales demonstrations and order-taking
D) A direct channel involving in-home, informercial, and online sales demonstrations and order-taking

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