The CEO of Your Company, Blue Ribbon Bakeries, Has Asked

The CEO of your company, Blue Ribbon Bakeries, has asked you to re-examine your distribution channel, just to make sure you're using the best possible methods. As the firm's VP of marketing, your objective is to get your firm's breads, rolls, and other baked goods onto grocery store shelves throughout the South as quickly as possible, while they're still perfectly fresh. How do you justify your strategy to your boss?

A) Market factors, especially the fact that you're marketing to end-users, suggest that you should employ multiple distribution channels to maximize sales.
B) Organizational factors, particularly the modest size of your company, require you to employ a dual distribution strategy.
C) Product factors, especially the need to quickly deliver your products to retailers across a large region, require you to use a specialized grocery distributor.
D) Competitive factors, such as the number of common products you produce, indicate that distributing through a wholesaler is the best means of marketing your goods.