As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help and information before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly what they're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing your products?
A) Dual distribution, involving direct online sales and intermediary sales through electronics retailers
B) A marketing intermediary, specifically electronics retailers
C) A direct channel, specifically a company-run e-commerce website
D) A reverse channel involving recycling capabilities

Question

Quizplus · Accepted Answer

Dual distribution allows the company to cater to both types of consumers: those who need more information and assistance can benefit from the expertise of staff in electronics retail stores, while tech-savvy consumers who know exactly what they want can conveniently purchase directly online.

As the Marketing Director for a Tablet Computer Manufacturer, You're