Water is an essential element for human survival. That's one reason why the makers of Smartwater want to make their product available to as many people as possible. Which level of distribution intensity makes the most sense for Smartwater?
A) Intensive distribution, where the product is available for sale in as many retail outlets as possible, including grocery stores, convenience stores, drugstores, mini-marts, and vending machines
B) Selective distribution, where the product is available in only a limited number of retailers to help protect the company's brand image, such as select grocery stores and convenience stores
C) Exclusive distribution, where the product is available at only a very limited number of retailers to promote the image of exclusivity and prestige, such as one grocery store like Kroger
D) Digital distribution, where the product is only available through online retailers, such as Amazon.com

Question

Quizplus · Accepted Answer

Intensive distribution is the most suitable for Smartwater as it aims to make the product widely available to meet its goal of accessibility for as many people as possible.

Water Is an Essential Element for Human Survival