People love celebrity gossip, which is what makes your Hollywood insider magazine so popular. That's why your product is sold in a wide range of outlets, from bookstores to drugstores and convenience stores to outdoor kiosks. As the marketing director for the magazine, you've set up a fairly long distribution channel because:
A) it is more cost effective to use intermediaries to develop and maintain contacts with such a diversified group of customers.
B) it's just easier to let someone else figure out the logistics of storing and delivering the product.
C) your product has a very short shelf life and needs to be delivered to customers quickly.
D) your customers are centrally located in a concentrated geographic area.
Correct Answer:
Verified
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