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People Love Celebrity Gossip, Which Is What Makes Your Hollywood

Question 130

Multiple Choice

People love celebrity gossip, which is what makes your Hollywood insider magazine so popular. That's why your product is sold in a wide range of outlets, from bookstores to drugstores and convenience stores to outdoor kiosks. As the marketing director for the magazine, you've set up a fairly long distribution channel because:


A) it is more cost effective to use intermediaries to develop and maintain contacts with such a diversified group of customers.
B) it's just easier to let someone else figure out the logistics of storing and delivering the product.
C) your product has a very short shelf life and needs to be delivered to customers quickly.
D) your customers are centrally located in a concentrated geographic area.

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