Over the last 10 years, you've dedicated your life to developing a completely unique fitness program, which is how you've become one of the premier physical trainers in Los Angeles. Now you're ready to take your business to an entirely new level by launching your first line of exercise DVDs aimed primarily at women in their 20s and 30s. You'd like to be able to show your target audience exactly how to use your program so they get the best results, so you've determined that ______is the best fit for your objectives.
A) a marketing intermediary, specifically sporting goods stores
B) dual distribution, involving online sales and sporting goods store sales
C) a direct channel involving informercial and online sales demonstrations and order-taking
D) a direct channel, specifically a company run e-commerce site

Question

Quizplus · Accepted Answer

C) A direct channel involving infomercial and online sales demonstrations and order-taking is the best fit for the objective of showing the target audience exactly how to use the program for the best results. This method allows for direct communication and demonstration to the consumer, which is essential for a fitness program.

Over the Last 10 Years, You've Dedicated Your Life to Developing