More and more consumers are falling in love with your company's ice cream bars, and this coming summer should be your best season yet! These tasty treats will be sold in grocery stores, convenience stores, and even several major theme parks across the country. As the marketing manager for the product, you've set up a fairly long distribution channel mainly because:
A) it's the only way your business is going to grow.
B) you'd prefer to outsource the sales function so you don't have to deal with that aspect of the business.
C) it makes the most sense for your B2B sales environment that caters to a few key purchasers.
D) it's too expensive to own your own fleet of refrigerated warehouses and delivery trucks.

Question

Quizplus · Accepted Answer

A long distribution channel often involves intermediaries that handle logistics, storage, and distribution, which can be costly for perishable goods like ice cream. Owning a fleet of refrigerated warehouses and delivery trucks would significantly increase operational costs, making outsourcing these functions a more viable option.

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