Solved

Everyone Is Familiar with Bic Writing Pens and Pencils, Which

Question 132

Multiple Choice

Everyone is familiar with Bic writing pens and pencils, which are sold in thousands of grocery stores, convenience stores, and discount retailers around the world. As the marketing director for this division of the Bic corporation, you've set up a fairly long distribution channel for the company's writing instruments because:


A) it's the appropriate channel for distributing products to other businesses.
B) it's more cost effective to outsource the sales function rather than hire a sales force big enough to address all of your international customers.
C) maintaining personal relationships with your customers is not important.
D) it gives you greater control over the flow of your goods out to the ultimate consumers.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents