Everyone is familiar with Bic writing pens and pencils, which are sold in thousands of grocery stores, convenience stores, and discount retailers around the world. As the marketing director for this division of the Bic corporation, you've set up a fairly long distribution channel for the company's writing instruments because:
A) it's the appropriate channel for distributing products to other businesses.
B) it's more cost effective to outsource the sales function rather than hire a sales force big enough to address all of your international customers.
C) maintaining personal relationships with your customers is not important.
D) it gives you greater control over the flow of your goods out to the ultimate consumers.
Correct Answer:
Verified
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