Smartwatches seem mainstream to you since you've been marketing them for three years now, but you're aware that some consumers still need a lot of help and information before making a decision whether to buy a smartwatch and, if so, which model to buy. With this in mind, you can see that ____ makes the most sense for promoting your company's smartwatches.
A) a marketing intermediary, specifically one that wholesales to retailers, such as electronics and department stores
B) a reverse channel involving recycling capabilities
C) a direct channel, specifically a company-run e-commerce website
D) dual distribution, involving direct online sales and intermediary sales through retailers, including electronics and department stores
Correct Answer:
Verified
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