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Smartwatches Seem Mainstream to You Since You've Been Marketing Them

Question 134

Multiple Choice

Smartwatches seem mainstream to you since you've been marketing them for three years now, but you're aware that some consumers still need a lot of help and information before making a decision whether to buy a smartwatch and, if so, which model to buy. With this in mind, you can see that ____ makes the most sense for promoting your company's smartwatches.


A) a marketing intermediary, specifically one that wholesales to retailers, such as electronics and department stores
B) a reverse channel involving recycling capabilities
C) a direct channel, specifically a company-run e-commerce website
D) dual distribution, involving direct online sales and intermediary sales through retailers, including electronics and department stores

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