You're the CEO of a National Chain of Carpet, Flooring

You're the CEO of a national chain of carpet, flooring, and tile stores. Your company sources hundreds of finished products from a wide array of suppliers, sells them through your stores, and then contracts with independent installers to deliver and install the products in homes and businesses all across the country. Lately you've been wondering if you could improve your company's financial performance by examining all aspects of this system. Which of the following do you think would be the most useful tool for this purpose?

A) CRM, a software system that allows you to better track your interactions with your customers
B) ERP, an integrated software that consolidates data from all of your stores
C) Logistical cost control, a method of evaluating how to add value for your customers through logistical changes
D) RFID, a tool that requires placing a tiny tracking chip on all inventoried items