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The Holiday Season Is Coming Up Soon, and as Usual

Question 150

Multiple Choice

The holiday season is coming up soon, and as usual you're thinking about delivering the Christmas trees grown on your family's tree farm to locations throughout the region. Ultimately, you want to make your beautiful trees available to happy consumers. As the marketing manager for the farm, you've set up a distribution channel involving several intermediaries for a variety of reasons except:


A) it's too expensive to own your own fleet of delivery trucks that are only used about eight weeks of the year.
B) intermediaries make it easier for you to do business with a broader range of retail outlets, such as grocery stores and independent sellers, each with their own purchasing system.
C) intermediaries allow you to develop and maintain more personal relationships with your customers.
D) intermediaries offer advantages that allow you to sell more and maximize profits, despite the money you invest in using them.

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