You're a Senior Product Manager for an Educational Product Publisher

You're a senior product manager for an educational product publisher, and your team has come up with an intriguing new twist on a digital economics textbook. To get a better sense of how well this product might sell, you've invited several other senior product managers from other fields, such as business, statistics, and marketing, to provide feedback on your idea. Jonah thinks it's an amazing idea he should copy. Yvonne is sure it will be far too expensive. Marianna says it wouldn't appeal to her customers. What have you learned from this experience?

A) The jury of executive opinion approach could never work because no group could ever completely agree.
B) The opinions you've received have to be combined and averaged to get a clear answer.
C) You should only seek opinions from members of your own team who understand the product.
D) You should ask the company's sales representatives for feedback because the jury of executive opinion technique should always be used in conjunction with the sales force composite technique.