At Brody's Department Store, you're in charge of buying women's clothing. You've noticed a lot of berry-, wine-, and rose-colored items available from several different manufacturers and you're thinking about making these colors the theme for next season's offerings. Would using a jury of executive opinion be a good way to gather some quick feedback on the sales prospects for your idea?
A) No, the jury of executive opinion approach relies on the opinions of administrators, who don't know anything about fashion.
B) Yes, it would be good to have backup in case your idea fails and you need to share the blame.
C) No, other people within the store do not share your same insights, expertise, and sensibilities so their opinions are not helpful.
D) Yes, it would be helpful to know if buyers for menswear, furniture, bedding, and other departments are seeing the same trends.
Correct Answer:
Verified
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