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Well, This Is Frustrating! Six Months Ago, You Decided to Attract

Question 106

Multiple Choice

Well, this is frustrating! Six months ago, you decided to attract more customers to your gas station/mini-mart by offering all snacks, candy, and beverages for 50% off. When you checked your finances three months ago, you could see a noticeable uptick in business. Having achieved your goal, you then discontinued the snack specials, and you've just discovered that business has dropped off so much that you're earning even less than when you started! What do you think went wrong?


A) Your psychological pricing tactic was inappropriate for this situation.
B) Your promotional campaign went on too long, and your new customers got angry when you ended the promotion.
C) You offered too many products at too much of a discount, so over time your losses have begun to outweigh your gains.
D) You didn't factor in that summer is coming and everyone wants to slim down for the season.

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