There are a variety of pricing strategies available to firms. For example, firms selling perishable goods - such as a produce shop - might want to make sure all the inventory is sold. This firm would likely have a
A) sales volume objective.
B) competition objective.
C) prestige objective.
D) loss avoidance objective.

Question

Quizplus · Accepted Answer

A sales volume objective focuses on selling a high volume of products, which aligns with the goal of a produce shop wanting to ensure all perishable goods are sold before they spoil.

There Are a Variety of Pricing Strategies Available to Firms