Firms with a volume or sales objective are most likely to:
A) reduce prices to maximize sales or gain a specific market share.
B) charge a higher price than most competitors to increase revenue.
C) raise prices to maintain prestige.
D) match competitors' prices.

Question

Quizplus · Accepted Answer

Firms with a volume or sales objective aim to maximize sales or gain a specific market share, often by reducing prices to attract more customers. This strategy is used to increase the volume of products sold, rather than focusing on maximizing profit margins.

Firms with a Volume or Sales Objective Are Most Likely