Responding to moviegoers' recently renewed interest in the 3D format, Panasonic introduced the world's first 3D home entertainment system. This strategy used by Panasonic is an example of a _____.
A) market engagement strategy
B) market simulation strategy
C) product development strategy
D) product association strategy

Question

Quizplus · Accepted Answer

Panasonic's introduction of the world's first 3D home entertainment system in response to moviegoers' interest in 3D movies is an example of a product development strategy. This strategy involves creating new products or improving existing products to meet customer needs or capitalize on market opportunities.

Responding to Moviegoers' Recently Renewed Interest in the 3D Format