With reference to the five characteristics of a product innovation, a product innovation is said to have a greater _____, if it is superior to previous ideas reflected in terms of lower price, physical improvements, or ease of use.
A) associability
B) compatibility
C) relative advantage
D) observability

Question

Quizplus · Accepted Answer

A product innovation's relative advantage refers to the degree to which it is perceived as better than the ideas it supersedes, which can be due to factors like lower price, improvements in design or functionality, or ease of use.

With Reference to the Five Characteristics of a Product Innovation