Which of the following terms refers to a series of stages consumers go through in learning about a new product, trying it, and deciding whether to purchase it again?
A) Product life cycle
B) Adoption process
C) Product development process
D) Diffusion process

Question

Quizplus · Accepted Answer

The adoption process refers to the series of stages consumers go through in learning about a new product, trying it, and deciding whether to purchase it again. This includes stages such as awareness, interest, evaluation, trial, and adoption.

Which of the Following Terms Refers to a Series of Stages