Your company recently released an ad campaign to promote its new tablet. Shortly thereafter, your company publishes a series of blogs and articles about the product and sets up hotlines so people can call in to find out more information about the product and its release date. At which stage of the adoption process are consumers operating?
A) Trial
B) Interest
C) Evaluation
D) Awareness
E) Adoption

Question

Quizplus · Accepted Answer

Consumers are in the Interest stage as they are seeking more information about the product after becoming aware of it through the ad campaign.

Your Company Recently Released an Ad Campaign to Promote Its