Ramon is a sales representative for a medical device company and works with orthopedic surgeons. During his discussions with surgeons about their work and the type of tools or devices that would help them perform better, he began to receive several interesting suggestions that Ramon passed along to the new product-development team. What stage in the new-product development process does this represent?
A) Idea generation
B) Screening
C) Development
D) Test marketing

Question

Quizplus · Accepted Answer

Ramon's discussions with surgeons and passing their suggestions to the product-development team represent the "Idea generation" stage, where new product ideas are conceived or sourced from various stakeholders, including potential users or professionals in the field.

Ramon Is a Sales Representative for a Medical Device Company