You launched the first ad campaign for your new nutrition bar just a few weeks ago, and are pleased to see hundreds of requests for more information about its ingredients on the company's Facebook page and Twitter account. The nutrition bar is most likely in which stage of the consumer adoption process?
A) Adoption
B) Evaluation
C) Awareness
D) Interest
E) Accelerated

Question

​You launched the first ad campaign for your new nutrition bar just a few weeks ago, and are pleased to see hundreds of requests for more information about its ingredients on the company's Facebook page and Twitter account. The nutrition bar is most likely in which stage of the consumer adoption process?
A) ​Adoption
B) ​Evaluation
C) ​Awareness
D) ​Interest
E) ​Accelerated

Quizplus · Accepted Answer

Interest is indicated by the consumers' requests for more information about the product's ingredients, showing they are intrigued and want to learn more before potentially moving to the evaluation or adoption stages.

​You Launched the First Ad Campaign for Your New Nutrition

You Launched the First Ad Campaign for Your New Nutrition