On a recent trip to the grocery store, Jackson noticed an in-store tasting event for a new line of yogurt-based dips. The store was providing product sampling and a coupon for 0.50 off the purchase price. Jackson tried the French Onion flavor and liked it so much he decided to purchase it for an upcoming party at his home. Which characteristic influencing adoption rates does this represent?
A) Possibility of trial use
B) Complexity
C) Relative advantage
D) Observability

Question

Quizplus · Accepted Answer

The characteristic influencing adoption rates represented here is the "Possibility of trial use," as Jackson was able to try the yogurt-based dip before deciding to purchase it. This trial use helps consumers assess the product directly, influencing their decision to adopt (or purchase) it.

On a Recent Trip to the Grocery Store, Jackson Noticed