Marilyn is a grandmother to three and lives in Oklahoma City. She still uses her DVD player but her grand kids are wanting to watch shows on Netflix when they visit her house. She does have high-speed Internet access but does not yet have a Netflix account. However, she plans to subscribe to Netflix in the next several weeks. Netflix has over 40 million paid subscribers in the United States representing approximately 30% of total United States households. Netflix continues to add several million subscribers every quarter. Which category of "adopter" would best describe Marilyn?

Question

Quizplus · Accepted Answer

Marilyn is not an early adopter because she has not yet subscribed to Netflix. She is not a consumer innovator because she is not the first to adopt new technologies. She is not a laggard because she plans to subscribe to Netflix in the next several weeks. Therefore, she must be an early majority adopter.

Marilyn Is a Grandmother to Three and Lives in Oklahoma