A major manufacturer of men's shaving products has developed a prototype of an electric shaver featuring a vacuum attachment to capture virtually all hair. It's targeted to men who have facial hair - beards, mustaches, or goatees who like a trimmed appearance but dislike all the hairs that fall into the sink or bathroom counter top. The engineers create several prototypes and have members of their marketing research team gauge consumer response to the new product by conducting personal interviews with men who have facial hair. The company hopes that if the product is favorably received, the new product will be more successful in the marketplace. This is an example of:

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This scenario describes concept testing, where a prototype or an idea for a product is presented to potential consumers to gauge their reaction before the product is fully developed or launched. The company is seeking feedback on the new electric shaver with a vacuum attachment from men who have facial hair, which is a classic example of concept testing.

A Major Manufacturer of Men's Shaving Products Has Developed a Prototype