Rangers, a firm that provides a towing service, boasts of a very consistent performance track record and promises a quick and good quality service "anytime, anywhere." According to this information, Rangers is focusing on which of the following variables of service quality?
A) Reliability
B) Sympathy
C) Empathy
D) Substitutability

Question

Quizplus · Accepted Answer

Rangers' emphasis on a consistent performance track record and quick, quality service "anytime, anywhere" aligns with the service quality variable of Reliability, which refers to the ability to perform the promised service dependably and accurately.

Rangers, a Firm That Provides a Towing Service, Boasts of a Very