Special Confectioners, a Major Chocolate Company, Has Recently Started Promoting

Special Confectioners, a major chocolate company, has recently started promoting its festive packs with the tag line, "making each moment special." By doing so, the management is trying to make its customers realize the everyday relevance of their festive packs. In doing so, the company is attempting to extend the product lifecycle by:

A) increasing the number of users.
B) finding new uses for the product.
C) changing product quality.
D) increasing the frequency of use.