You have been assigned the overwhelming task of managing all your firm's products in the decline stage. Which of the following steps are you least likely to take?
A) Develop strategies to increase how frequently the product is used
B) Develop strategies to identify a new target market and/or new customers
C) Develop an aggressive, resource-intensive marketing mix for products in the decline stage
D) Develop rebranding strategies and identify new ways to make the products more appealing
E) Develop a social media campaign that will excite current customers and induce them to buy more of these products

Question

Quizplus · Accepted Answer

Developing an aggressive, resource-intensive marketing mix for products in the decline stage is least likely because it involves a significant investment in products that are already losing market share and profitability. It's generally more cost-effective to minimize expenses on these products while exploring ways to maintain or gently decrease sales, rather than aggressively trying to boost them.

You Have Been Assigned the Overwhelming Task of Managing All