Apple customers have a high degree of brand loyalty. Starting with the Apple I in 1976, Apple has introduced a stream of products for their customers. Look around your classroom and you are likely to see Apple laptops and the same students with an iPhone and perhaps an Apple Watch. Apple has largely grown their business through:
A) product development.
B) market penetration.
C) diversification.
D) market development.

Question

Quizplus · Accepted Answer

Apple has largely grown their business through product development by continuously introducing new and innovative products to their existing customer base, such as the iPhone, iPad, and Apple Watch.

Apple Customers Have a High Degree of Brand Loyalty