Vandelay Industries has been selling their latex products to the medical community for over a decade. However, George Costanza, the President of Vandelay, has decided that relying on a single product line and single market segment is too risky. George has decided to pursue both new products and new markets in the future. Vandelay Industries is seeking:
A) diversification.
B) market development.
C) product development.
D) market penetration.

Question

Quizplus · Accepted Answer

Vandelay Industries is seeking diversification because George Costanza has decided to pursue both new products and new markets, which involves expanding the company's offerings and reaching out to different customer segments beyond their current focus.

Vandelay Industries Has Been Selling Their Latex Products to the Medical