Coca Cola and Pepsi have been competitors in the soft drink business for over a century. While they have both introduced a wide variety of related items, the battle between their core products remains. These companies fight over shelf space in retail stores and access to fountain outlets in restaurants and convenience stores. While customers might have a preference, most are willing to drink either Coke or Pepsi depending on availability and price. Gaining shelf space or fountain outlets is an example of:
A) market penetration.
B) market development.
C) product diversification.
D) product development.

Question

Quizplus · Accepted Answer

Gaining shelf space or fountain outlets is an example of market penetration, as it involves increasing market share within an existing market segment by pushing existing products.

Coca Cola and Pepsi Have Been Competitors in the Soft