A tech company is set to release a new watch with a built-in exercise and cholesterol monitor around the holidays. Because the product is new to the market, consumers know very little about it. The company wants to ensure that by the time the holiday season arrives, consumers are well informed and ready to make major purchases. Required:
Which of the following steps should the company take to market its new product efficiently?
A) Limit the number of distribution channels
B) Develop a campaign that focuses on product features
C) Highlight the drawbacks of competing products on the market
D) Spend money on fine-tuning the product rather than on marketing
E) Establish a call center so consumers can phone and have their questions answered

Question

Quizplus · Accepted Answer

Developing a campaign that focuses on product features will help inform consumers about the new watch's capabilities, making them more likely to consider purchasing it during the holiday season.

A Tech Company Is Set to Release a New Watch