Arm & Hammer has sold baking soda for well over 150 years. While a staple in most homes, a customer only needs so much baking soda! However, Arm & Hammer was able to increase sales by convincing customers that the same baking soda they kept in their cabinet for baking could be put in their refrigerator and freezer to remove odors. Now, customers are buying three boxes of Arm & Hammer baking soda! In this case, Arm & Hammer was able to grow sales through:

Question

Quizplus · Accepted Answer

Market penetration strategy involves increasing sales of an existing product in an existing market, such as Arm & Hammer did by promoting new uses for their baking soda to the same customer base.

Arm & Hammer Has Sold Baking Soda for Well Over