The original Hummer H1 was developed and manufactured by AM General solely for the military branches. However, after publicity from photographs of its use in Operation Desert Storm, the vehicle was introduced into the consumer market in 1992. The sight of one of these military vehicles being used to haul kids to soccer games was entertaining! Selling the Hummer to consumers is an example of:

Question

Quizplus · Accepted Answer

CMarket development involves introducing existing products to new markets, which AM General did by selling the Hummer, originally a military vehicle, to civilian consumers. Product development involves creating new products for existing markets, which also applies as the Hummer was adapted from a strictly military vehicle to one suitable for consumer use.

The Original Hummer H1 Was Developed and Manufactured by AM