New-product development is the life blood of firms. However, it is a difficult process and not always successful. In fact, approximately ____ of new products fail.

Name: New-product development is the life blood of firms. However, it is a difficult process and not always successful. In fact, approximately ____ of new products fail.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Approximately 80% of new products fail. This high failure rate underscores the challenges and risks associated with developing and launching new products in the market.

New-Product Development Is the Life Blood of Firms