Marketing activities tend to change over the product life cycle. What stage of the life cycle focuses on stimulating demand by using advertising to communicate product features and persuading channel members for carry the product?

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, marketing activities are focused on stimulating demand by advertising the product's features and benefits to create awareness and persuade retailers and other channel members to carry the product. This is crucial for a new product to gain traction in the market.

Marketing Activities Tend to Change Over the Product Life Cycle